Tuesday, 26 March 2013

Top Tips Tuesday - Creating a successful small creative business

This is the first of my Top Tips Tuesday blogs where I, along with other small business owners and creative professional will offer advice and support to help you create a successful small creative business.
This week we have general tips and next week is all about getting great images of your work with a guest blog from Tina Bolton from Tina Bolton Photography.

I feel that one of the most important things when running a successful craft/design business is to be true to yourself, make work you love, develop a brand that reflects you, have business beliefs that are important to you. Be professional and respectful and all times and get great images of your products. Read some good books (there is a list at the end), look at websites and blogs and join in forums and facebook pages (The Folksy forum was great when I started out).

I recently attended a great conference run by Craft Coffee and Cupcakes. I heard lots of great speakers and met lots of fantastic creative people but here are a few things that inspired me.

Here are some questions Patricia van den Akker from The Design Trust said we should ask ourselves.

What do you want?
What is the impact you want to make?
What is the legacy you want to leave behind?
What do you want to change?

What is your niche? Think about your values, your passions and your strengths.

Joanne Dewberry have a brilliant talk and has great book where she offers fantastic advice on lots of aspects of running a business from pricing, branding, selling and marketing. 

I asked my Facebook followers for their advice on starting a small creative business, her is what a few had to say.

Bebe BradleyEditor of UK Handmade said "Be brave, be unique and be professional. And I can't emphasise how important photography is when you are selling your work".

UK Handmade. A fantastic online magazine that supports and promotes small UK creative businesses. There is seasonal Showcase page which shows the works of makers and there is lots of great business advice and support.

Maram Jewellery, "Research- spend time before launch researching your market, your competition, how to photograph and display your work, packaging, logo's etc. I did a LOT of reading and research before deciding to open up but still hadn't thought of everything til it tripped me up when it was too late (and often things still do.You never stop learning in business). It helps you be professional from the start".

Little Love Designs, "Treat others as you would like to be treated, be organised and consistent and most importantly be yourself"

Lastly here are a couple of books that are worth a read.

1 comment:

  1. Thank you for mentioning my book lovely :) Glad that you have found so many useful resources to aid you along.